Autry Museum Rebrand
February 2016
BRIEF:
Rebrand the Autry Museum to reflect their mission to “tell all the stories of the West.”
SOLUTION:
The new identity seeks to convey the Autry’s contemporary view of the Western United States as a complex and nuanced place and a space through a clear and confidient voice.
ROLE:
Art Director, Lead Designer
TEAM:
Creative Director ........ Stacy Lieberman
Studio ........................ Autry Museum
![](https://freight.cargo.site/t/original/i/df4c49fe71d538f24b9c47781976fc24bb11320a2a52019b05fc5dadd3c36332/Autry-Logo-Comp-Alban-Cooper.jpg)
![](https://freight.cargo.site/t/original/i/aa7fb25fe14742f3a273655502be7817341cc037aed4b60f723b237c941c6613/Autry-Brand-Stationary-Alban-Cooper-1.jpg)
![](https://freight.cargo.site/t/original/i/7ef353f1f019430af31a59c32f3fe09e6b06a7e637ee570ff73692e35d10c91b/Autry-Brand-Calendar-Alban-Cooper-1.jpg)
![](https://freight.cargo.site/t/original/i/10749b748ae53e445684f9f6b0445bab7af49fe6b1d90a7df6c89d52e4bf11b7/Autry-Brand-Alban-Cooper-8699.jpg)
![](https://freight.cargo.site/t/original/i/cc65bab464ae215385ab61dc2d05a283553a411ff53506853dc217e27f84714f/Autry-Brand-Alban-Cooper-2.jpg)
BEFORE
![](https://freight.cargo.site/t/original/i/652dc3a2954548b625214fe4aa8a1d3d0da89038c9bf6a2938607c21ea380ac2/autry-center-2-1.jpg)