Route 66: The Road and the Romance Exhibition

Brief
Create a typographic language and environment that is evocative of a Route 66 roadtrip through space and time in a 5,600’2 gallery.

Solution
Using inspiration from the road and vernacular signage I customized typefaces and included iconography to be reminiscent of ephemera and road signage found along the route past and present.

Role ........ Lead graphic designer, Type design, Illustrator
Creative Director ........ Patrick Fredrickson
Spacial Design ........ Gene Wyrick
Illustrator ........ Clyde Crossan
Studio ........ Autry Museum

Process

Research: Road Signage Timeline

Research: Road Trip

DESIGN: Exhibition, Print, Motion, Interactive, Branding, Environmental Graphics