Route 66:
The Road and the Romance Exhibition
May 18, 2014—January 4, 2015
“Visually stunning”
—Western Museum Association
“colorful, enlightening exhibition...handsomely designed.”
—Wall Street Journal
ROLE:
Lead graphic designer, Type design, Illustrator
BRIEF:
Create a typographic language and environment that is evocative of a Route 66 roadtrip through space and time in a 5,600’2 gallery.
SOLUTION:
Using inspiration from the road and vernacular signage I customized typefaces and included iconography to be reminiscent of ephemera and road signage found along the route past and present.
TEAM:
Creative Director ........ Patrick Fredrickson
Spacial Design ........... Gene Wyrick
Illustrator .................. Clyde Crossan
Studio ....................... Autry Museum
![](https://freight.cargo.site/t/original/i/ecc903c19099fb12514d01c62452775be0a449dd62d38793deee60e66b19b439/RTE66-1.jpg)
![](https://freight.cargo.site/t/original/i/586faf38cb4e5f8d7559f2d5b34ecb716aa8cb88bc0a197c725fbab9cb6b6fce/RTE66-2.jpg)
![](https://freight.cargo.site/t/original/i/b1be2ae0aa7836cd701f04ba6d74bcbaf7cf57060ddba33d9f0d118423d3f4e0/Route66-3-of-18.jpg)
![](https://freight.cargo.site/t/original/i/409490593d5f799c3c5cfca32803f1b86ea95f1cf4a414586e8bd4261f1100c3/Route66-4-of-18.jpg)
![](https://freight.cargo.site/t/original/i/5b15581972264841f641378fecf4d4e057751e1089ddffc2c1618285cfe9507b/Route66-5-of-18.jpg)
![](https://freight.cargo.site/t/original/i/a217e65a29af95e177a32ec47a36e984cbcb3ed425ab1d7fbff5509172ab002e/Route66-6-of-18.jpg)
![](https://freight.cargo.site/t/original/i/8dcab6c80dfed2d016ced48ab1aa5f7f20091a7b6bced0636803a6d57b1a245e/Route66-7-of-18.jpg)
![](https://freight.cargo.site/t/original/i/c4eadd7771d9b6fcc82eca5e674ec87cc8a4dc4c32d5cca74cb10e090662ac6e/Route66-8-of-18.jpg)
![](https://freight.cargo.site/t/original/i/0c41a772709405f6d07774cbaec56489dc9763138814868b2f951c1024786163/Route66-9-of-18.jpg)
![](https://freight.cargo.site/t/original/i/a109ac5048ff1e4e8faba8c7f664449132682754a6aae7f8560458fa59dab14c/Route66-10-of-18.jpg)
![](https://freight.cargo.site/t/original/i/4662e11de3a04f05735182d38bd83b654b5a471ca7b19bab77c4f1dffaf87b5a/Route66-11-of-18.jpg)
![](https://freight.cargo.site/t/original/i/cbf72d9afab69f1c531ee6f38fd16ab80bf48a28ad405ebb4b71cf6460dd1f72/Route66-12-of-18.jpg)
![](https://freight.cargo.site/t/original/i/5c0f369140193a3d889576447af833289e31e7ce5226093f90b47f2c5d2b7044/Route66-13-of-18.jpg)
![](https://freight.cargo.site/t/original/i/1e8ea64dbaec5220623dec86941ec5aca52dbca7bc85e30473a401fb89fa09c9/Route66-14-of-18.jpg)
![](https://freight.cargo.site/t/original/i/e1d66b6f4a23b083fd6b5532375d0e475bd6bb7ce4b64bf1ead468409be042be/Route66-15-of-18.jpg)
![](https://freight.cargo.site/t/original/i/d7cc96da5a317911e1e4b8fd6105b57e807577d37fd362a7eb04f3603dca4da0/Route66-16-of-18.jpg)
![](https://freight.cargo.site/t/original/i/18bc5a15a9a9b2d03b92e9c2e3e14478ed7752343dd68477547375ea20663932/Route66-17-of-18.jpg)
![](https://freight.cargo.site/t/original/i/f0cc4f3e9a320a360ab7f4e695c049d1dfd02aa70a5bbf5e89b2892fc82d8b09/Route66-18-of-18.jpg)
Time-lapse Video:
Motion Graphic:
![](https://freight.cargo.site/t/original/i/51314a9153f6d0fc7d3c104c36d0e7e8fde77756629d9849ec6961db1cd60138/Screen-Shot-2015-03-25-at-2.51.39-PM.png)
![](https://freight.cargo.site/t/original/i/f366fa1e128aafd6634c4fb84feec9a125cf72ae24c4e64312401cd8b77bb198/Screen-Shot-2015-03-25-at-2.52.04-PM.png)
![](https://freight.cargo.site/t/original/i/fb3d7927dc46b0b568e83f79701fc01d4291213754ed36a1cec32e81528b3b68/Screen-Shot-2015-03-25-at-2.52.35-PM.png)
![](https://freight.cargo.site/t/original/i/20eeb0ac45b74367372b3ad923b295146548898f21b6b577ca8421216d7c386c/Screen-Shot-2015-03-25-at-2.52.20-PM.png)
![](https://freight.cargo.site/t/original/i/37c56b4c9aae9941f09b83204d768a276535319573ddb7d76cbeba8c928ed77a/Screen-Shot-2015-03-25-at-2.52.51-PM.png)
![](https://freight.cargo.site/t/original/i/1a022a7e7bbe4fb546889ac86e2079bb4ac46a57dffe60aac0be98eb41275f9c/Screen-Shot-2015-03-25-at-2.53.13-PM.png)
![](https://freight.cargo.site/t/original/i/ea1eacf1d217149fd0db97d5148166764721039851b2823e19c6d91afcd9c894/Screen-Shot-2015-03-25-at-2.53.27-PM.png)
![](https://freight.cargo.site/t/original/i/aa41fc40b275008457aa06b81791f80d043d3a5d6da02187ce9f7218b46ec451/Screen-Shot-2015-03-25-at-2.53.44-PM.png)
Process
Research: Road Signage Timeline
![](https://freight.cargo.site/t/original/i/344485790f5945f5bb0cce67b278be0d5d0bd279ef00f1189d58c2f49c1435d1/RTE66_Timeline_Type_SML-1.jpg)
![](https://freight.cargo.site/t/original/i/bfe1eb7d10703581a4bf31429fd279c2ae3b193181fe8c9859db5ad72e2980be/RTE66_Timeline_Type_SML-4.jpg)
Research: Road Trip