Route 66:
The Road and the Romance Exhibition
May 18, 2014—January 4, 2015
“Visually stunning”
—Western Museum Association
“colorful, enlightening exhibition...handsomely designed.”
—Wall Street Journal
ROLE:
Lead graphic designer, Type design, Illustrator
BRIEF:
Create a typographic language and environment that is evocative of a Route 66 roadtrip through space and time in a 5,600’2 gallery.
SOLUTION:
Using inspiration from the road and vernacular signage I customized typefaces and included iconography to be reminiscent of ephemera and road signage found along the route past and present.
TEAM:
Creative Director ........ Patrick Fredrickson
Spacial Design ........... Gene Wyrick
Illustrator .................. Clyde Crossan
Studio ....................... Autry Museum
Time-lapse Video:
Motion Graphic:
Process
Research: Road Signage Timeline
Research: Road Trip
